A Scalable Web for Nationwide Industrial Services

A Scalable Web for Nationwide Industrial Services

Redesigned and rebuilt Shrink Mobile’s website into a clearer, faster, conversion-focused platform with scalable CMS content, dynamic location pages, and stronger proposal pathways.

About The Project

Shrink Mobile is a mobile shrink-wrap and containment service provider serving commercial, industrial
and specialized projects across the United States and Canada. Its crews protect HVAC equipment,
railcars, boats and large-scale projects directly at the project site.

The client needed a website that matched the scale of the business: one that presents its services and
industries, shows where its teams operate, and lets visitors request a proposal quickly. I redesigned and
rebuilt it on Wix CMS, from the layout and responsive design to the dynamic state pages and SEO-focused
content.

For the Shrink Mobile project I provided UI design, responsive layouts, a scalable CMS structure of about 48
dynamic pages, SEO-focused content, forms and animations. I also had co-owner-level access within the
Wix website workspace, which let me manage the build across the whole project.

Built in 2026

Comapny

Shrink Mobile

Platform

Wix CMS

Service Provided

UI Design● CMS & Dynamic Pages

Live Preview

https://www.shrinkmobile.com

Problem

The existing website did not reflect the scale of a nationwide industrial service brand. Content was limited and poorly structured, the presentation felt outdated, the site loaded slowly, services and nationwide coverage were not clear enough, and a large amount of location-specific content needed to remain easy to manage. The route from visitor interest to requesting a proposal also needed to be much clearer.

Outdated Digital Presence

The existing website felt dated and did not reflect the scale or professionalism of a nationwide industrial service brand.

Unclear Service Structure

Services, industries and nationwide coverage were not organised clearly enough for business buyers to understand the offer quickly.

Difficult Location Management

A large amount of state-specific content needed a scalable structure that could stay consistent and easy to manage.

Solution

Selling a product that doesn't exist yet on shelves meant the website itself had to carry the entire weight of belief. Communicating AR concepts, AI integration, and 3D visualization without overwhelming visitors was a delicate balance. The page needed cinematic impact while still guiding users smoothly toward a pre-order decision.Selling a product that doesn't exist yet on shelves meant the website itself had to carry the entire weight of belief. Communicating AR concepts, AI integration, and 3D visualization without overwhelming visitors was a delicate balance. The page needed cinematic impact while still guiding users smoothly toward a pre-order decision.

Scalable CMS Architecture

Built a structured Wix CMS system powering around 48 dynamic state pages from one consistent template.

Clearer Content & SEO Structure

Reorganised services, industries and location content, then added SEO-focused copy tailored to service, industry and state intent.

Stronger Conversion Paths

Kept proposal requests, drawing uploads, phone, email and contact forms visible throughout the experience to make the next step obvious.

Implementation

The implementation centred on a scalable Wix CMS structure. One dynamic template powers state-specific pages containing geographic service information, major cities served, relevant services and calls to action. A state selector routes visitors directly to the appropriate location page, while new states can be added through the CMS without rebuilding the website. SEO-focused content combines service, industry, location and search intent so each page remains locally relevant.

The Result

The completed platform delivered a scalable nationwide content structure with approximately 48 dynamic pages and clearer proposal pathways. Verified analytics were not available, so no traffic or conversion claims are made. The client continued expanding the website and placed six repeat orders for the same site.